Thousands of books and articles have been written about survey methodology, but in case you don’t have hours to devote to becoming a guru, here are ten best practices to consider when building and distributing your survey. 1. Make Sure That Every Question Is Necessary You’re building your survey to obtain important insights, so every question in the survey should play a direct part. It’s best to plan your survey by first identifying the data you need to collect and then writing your questions. 2. Keep it Short and Simple Respondents are less likely to complete long surveys, or surveys that bounce around haphazardly from topic to topic. Therefore, make sure your survey follows a logical order and that it takes a reasonable amount of time to complete. 3. Ask Direct Questions Vague or poorly worded questions confuse respondents and make your data less useful. Strive for clear and precise language that will make your questions easy to answer...
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